Tony Goodale

KPU Accounting Alumni


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Action driven individual with extensive high-performance team development experience in the restaurant, retail, and construction sectors. Proven track record of technical expertise, relationship selling techniques and a solutions-focused customer management approach. Adept at B2B Sales and comfortable in negotiations with key decision makers at varying levels within organizations.

My goal is to leverage the accounting skills I have acquired at KPU with my business management background, focusing my analytical skills on finding solutions for complex problems.

Skills

Financial Analysis Team Development Inventory Management Customer Service Excellence Budgeting/Forecasting
Website Design Sales Development Leader Negotiation Project Management HTML/CSS Design
Change Management Process Improvement Sage 50/Xero Microsoft Office Network Design

Education

classroom

Sunbury Cedar

Financial Overview
  • Revised the budget process, enhancing focus on areas of improvement while providing clearer information to the ownership group
  • Developed an in-house module using Excel to track commercial sales to forecast future revenue and logistical allocations
  • Conducting monthly inventory counts, audits, and action planning for variances
  • Reviewed all payroll entries and month-end/year-end journal entries
  • Collection of A/R with residential and commercial customers to maintain positive cash flows
System and Logistics
  • Sourced and implemented Spruce Software as a replacement to a legacy POS/Inventory system. This permitted integrationg of AR/AP, financial reporting, A/B/C stock categories, delivery routing/scheduling and improved inventory management
  • Implemented SalesForce to better track and manage salesperson performance - translated to increased information flow between sales and administration teams and better customer service experiences
  • Created and chaired the Occupational Health & Safety Committee
  • Developed and introduced an Occupational Health & Safety Manual to encompass our in-house production facility as well as on-site installation challenges
Sales and Profitability
  • Refocused sales staff on achieving goals while introducing a revenue balanced incentive pay structure that rewarded working smarter
  • Led the company to 24% combined growth in 2015 & 2016 after 8 consecutive years of sales decline
  • Forged relationships with new suppliers to maintain margins and increase availability of stock during a challenging time of price pressures in the lumber market
Advertising and Digital Sales
  • Short listed and selected a media partner to relaunch our online presence
  • Identified shortcomings in the previous website and tasked our advertising firm with creating a new website with a custom designed online sales platform.
  • Worked proactively with the firm to guide the direction, integration and feel of the new website, striving for balance between an updated appearance while retaining the historical aspects of the company.
  • Reviewed and selected new print stock and advertising information to provide a consistent brand appearance

Trail Appliances

Responsible for driving sales and margin of the Division
  • Developed relationships with Key Accounts throughout the lower mainland, leading to 440% increase in booked business over three years.
  • Coached and mentored of a team of Key Account Managers to increased revenues and productivity
  • Led the team to consistently exceed all performance targets for both written and delivered sales
Developed strategic direction and overall efficiencies
  • Identified roadblocks and implemented processes to ease the workload of the sales team, allowing each member to obtain peak performance, realizing a 39% increase in revenue in 3 years
  • Worked collaboratively with a variety of department heads to identify challenges and opportunities to enable year-on-year growth

Responsible for driving sales and margin of the branch
  • Trained and developed a rookie sales team to a record year for the location, with a 30% increase in revenue and a 38% increase in net income
  • Led the team to exceed targets and expectations same store performance
Directed retail floor management and inventory management
  • Worked with various suppliers and the retail sales team keep the retail environment fresh and engaging for customers
  • Eliminated yearly write-off amounts through a team focused adherence to company administrative procedures

Directed retail floor management and inventory management
  • Worked with various suppliers and the retail sales team keep the retail environment fresh and engaging for customers
  • Developed relationships with retail customers to secure orders in a competitive industry

Creating guest experiences and retail sales
  • Developed core competencies and a knowledge base to pursue a successful career in a management position
  • Achieved Trail Master status in first year of sales by creating guest experiences and building trust with my clients

Bread Garden Cafe

Key Responsibilities
  • Responsible for budgeting and forecasting
  • Mentored the management team to exceed forecasted performance
  • Worked with management team to develop action plans and held them accountable for performance
Guest Experiences
  • Modelled an interactive approach to guest satisfaction
  • Created morale boosting incentive programs to keep staff engaged with guests
  • Successful introduction of a beer and wine program to the Cafe

Keg Restaurants

Kitchen Operation Manager: Jan 2000 - May 2002
  • Managed all back-of-house staff, training and standards
  • Production of monthly food stat, variance tracking and action plans
  • Biweekly ordering for all food and restaurant supplies
  • Cross trained as Bar Manager and Floor Manager
Line Cook: Jan 1996 - Jan 2000
  • Granville Island lead line cook 1998-2000
  • Cross trained in all kitchen positions from line to prep

Additional Experience

  • Provided a stable home environment for my children while my wife focused on her career as a Delta elementary school teacher
  • Volunteer North Delta Minor Hockey Coach
  • Concussion Awareness protocols, criminal record checked, Respect In Sports, Qualified Hockey Canada Safety Person
  • Taught initiation hockey players skating and puck skills, respect for each other, and respect for the game
  • Gaming Director: North Delta Minor Hockey Association 2020 – Current

Accomplishments

accomp
  • Bachelor of Business Administration: Accounting (with Distinction), Fall 2021
  • CCNAv7: Introduction to Networks
  • Trail Master 2005 (Sales achievement)
  • Spectra Group of Great Restaurants Developer Program
  • Keg Restaurants Human Resources Program
  • Member of the Bread Garden World Class Recruiting Team and Culinary Council